Color
Our brand colors reflect clarity, connection, and professionalism. Each color has a purpose, from reinforcing our identity to ensuring accessibility across platforms.
Core Colors
These are the primary colors used in our logo and brand materials.
Connector Navy
- HEX: #1C3D6B
- Use for: Headers, logo elements, and strong accents
Warm Slate
Sky Link
- HEX: #B6E1FF
- Use for: Backgrounds, soft accents, and contrast against dark colors
Secondary Colors
These support the core palette and offer flexibility for layouts, backgrounds, and subtle accents.
Root Brown
HEX: #5B2F24
Use for: Earthy accents and grounding elements, use sparingly
Bridge Gray
HEX: #607989
Use for: Neutral backgrounds and text
Signal Black
HEX: #020202
Use for: High-contrast text and outlines
Best Practices
- To ensure accessibility and consistency:
- Use only approved brand colors; avoid close matches or unapproved shades.
- Maintain strong contrast between text and background.
- Avoid using Sky Link or Warm Slate for body text, they’re best for accents.
- Use White and Signal Black for maximum readability.
- Test color combinations for accessibility using contrast tools.
Test Color Contrasts
Use the many free tools available to check your color pairing and ensure they have good contrast for our guests with visual disabilities.