Texture & Visual Elements
Our visual style supports our brand values: clarity, connection, and professionalism. Whether you’re selecting photos, creating graphics, or designing layouts, use these guidelines to keep DCG’s look consistent and inclusive.
Visual Imagery
Photos and illustrations should feel real, inclusive, and relevant.
✅ Use:
- People in conversation, collaboration, or expressive moments
- Diverse representation across age, race, ability, and gender
- Natural lighting and candid moments
- Environments that feel warm, modern, and professional
❌ Avoid:
- Overly posed or generic stock imagery
- Abstract visuals with no clear context
- Low-resolution or filtered photos
Texture & Graphic Elements
Textures should be subtle and purposeful, they support the message, not distract from it.
Use:
- Soft gradients that suggest movement or flow (e.g., light blue to white)
- Organic shapes like curves, waves, or puzzle-inspired contours
- Minimal overlays that add depth without clutter
- Line-based patterns that evoke structure and connection (e.g., network lines, subtle grids)
Avoid:
- Harsh or noisy textures
Overly abstract or chaotic designs
Heavy patterns that compete with text or logos
Avoid heavy patterns or busy backgrounds that compete with text or logos
Shape & Symbolism
Shapes should reinforce our themes of connection and clarity.
- Puzzle-inspired shapes suggest collaboration and fit
- Dovetail joint references symbolize craftsmanship and precision
- Arrow or motion elements imply forward movement and progress
- Circular or globe-like shapes reflect global communication and unit