Voice
Our voice reflects who we are: clear, connected, and human. Whether we’re writing for clients, partners, or each other, our tone should feel confident, inclusive, and purposeful.
Core Voice Attributes
| Attribute | What It Means at DCG |
|---|---|
| Clear | We say what we mean, simply and directly. |
| Professional | We’re respectful, thoughtful, and credible. |
| Warm | We’re friendly, approachable, and human. |
| Inclusive | We speak to everyone, no jargon or assumptions. |
| Actionable | We guide, support, and help people move forward. |
Writing Style Guidelines
✅ Do:
- Use plain language: write like you’re talking to a smart person who may be new to the accessibility industry.
- Be concise: get to the point quickly.
- Use inclusive terms: say “folks,” “team,” or “you all,” not “guys.”
- Break up text with headings, bullets, and short paragraphs.
- Use positive framing: focus on what’s possible or helpful.
❌ Avoid:
- Overly formal or stiff language
- Undefined acronyms or tool names
- Sound-based metaphors (e.g., instead of “hear from you,” say “connect with you”)
- Fluffy intros like “Happy Monday!” unless intentional